It has been 2 years since I retired Second Law Marketing but I am ready to give it another shot.Now if I can just figure out who Time Warner or GE will buy next in order to compete....And EA is leading from the publisher perspective, but I've read that advertising revenue is still less than 0.Anyone that has played Madden, SSX or any other EA Sports game knows how big music has gotten now.Think about all the touchpoints MTV can now offer the music labels and you see the tremendous potential for that revenue stream.I've talked before about Neopets and how solid of a model they have, supported with a great managment team.It will certainly be interesting to watch this unfold and the integration take place.It's great to see companies like Starwood and Target paying more attention to design.Xbox 360 suite where consumers can play games before you see they are released, a sampling with thought leaders where they pay to experience your brand.The credit really goes to our agencies (Leo Burnett, Starcom, Landor, IMC2 and MMC) who delivered a great campaign.Fun, to the point and in my opinion, really damn effective.What is great about MySpace (and sets it apart from sites like Friendster) is the connection they have with artists.For instance, I just received a note that Aware was setting up their Reps on MySpace and also supporting their new artists like Kyle Riabko on the site.While the special was actually pretty lame (you can tell MS played a bigger role producing then MTV), the system looks amazing!!!While MS didnt c...